Funneling traffic to a website via search and is one thing. Converting traffic to sales is quite another. The ultimate goal is to get people searching for your product to your site instead of the competition then result in a sale or reach out for service. There are many ways to encourage people to buy/call you while on your website. An effective way to push people to take action while on your site is done by using “Call-To-Actions”. Here is an example…
5 free links and consultation when you email or call us through the month of February
Notice how your eyes went straight to this part of the page? This is an example of a call-to-action. You focus on my value proposition first. No one else is offering free consultations on what you can do to improve your web presence so you may be more inclined to call me before this offer ends.
Create specials in bold, large font like these:
“20% off for a limited time only”
“Buy one, get one free”
“Free Shipping”
If your traffic feels like they are getting a deal they cannot find elsewhere at that time, they are more likely to call you and/or end up on a checkout page. Take an honest look at your site including your product pages. What on your site screams value to your prospective buyers and urges them to take action? If you would like a free consultation or to talk more about ways you can improve your call-to-actions and conversion rate, feel free to contact us.
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