Simply put, marketing is getting your brand or service in front of your customers in a unique, cost effective way to generate ROI. In the past, marketing consisted of the white pages, TV, radio, and billboards. Word of mouth has and always will be the supreme form of marketing. These days, with mobile devices and the web, ads are popping up everywhere we look. In some cases we have to pay to not have to see them.
The difference between traditional marketing and online marketing is this: Traditional puts your service in front of many people regardless of if they are looking or not and hoping that you capture someone when they are in need. Search engine marketing is quite a different strategy. Through search, we are able to display our message when prospects are looking for us. Most of the time(hopefully) at the height of their interest. As long as your message is well received when read, you have a much better chance of retaining that business. Traditional = General marketing to the masses. Search marketing = Targeted marketing to those who are looking for it when they are looking for it. Not only is search marketing more effective but it also costs much less in terms of ROI.
Niche Consulting online marketing strategies include:
SEO (Search Engine Optimization)
Link Building
Social Media
Local Map Listing
Press Releases
Article Marketing
Forum Posting
Blog Development
Directory Submissions
Where do you feel your online marketing presence can bring more of an impact to your prospects?
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